Today is my 30th birthday If you know me, you know that I’ve been grumbling about this birthday for weeks (ok, fine – months). It started out as a huff and an eye roll anytime someone said “thirty”, “you” and “almost” in the same sentence. “Thirty.” There’s just something about the way it sounds. It … Continue reading »
Photo Credit: Holtsman I’ll never forget the summer of 2002. I was home from college after completing my freshman year. My mother excitedly told me about a mineral makeup line that she had ordered from QVC, that was “so good for your skin that you can sleep in it” and promised “maximum coverage.” Uhhhh-huh. I rolled … Continue reading »
Any change expert will tell you that attempting to change eleven things at one time is an amateur move, or at least completely ineffective. This is also true for those of us, like myself, who love change. It is better to prioritize 3-4 things, knock them out, and then reassess. Focus is always better. Always. … Continue reading »
I sat down at the hotel bar and ordered two drinks. One for me, and one for Merry Lake. It was noisy, but about to get noisier. She arrived. We squealed, clapped, giggled and did that little #bestfriends huggy-dancy thing and pretty much caused a scene. I’d like to tell you that we calmed ourselves … Continue reading »
My laughter erupted, colliding obnoxiously with the nearly silent restaurant. His lips moved into the silly smirk that I’ve grown to recognize as a simultaneous acknowledgment of his silliness and reinforcement of his seriousness. This time, he was expressing his disbelief at how people now spend more time on Facebook and less time on *ahem* … Continue reading »
The cardinal rule of social media marketing is that you shouldn’t spend resources promoting your product/service, but instead add value to the members of your community by providing meaningful content. Your relationship with your community is established and expanded upon by your ability to add value to your members. So, if I’m selling you mascara, … Continue reading »
