Photo Credit: Holtsman I’ll never forget the summer of 2002. I was home from college after completing my freshman year. My mother excitedly told me about a mineral makeup line that she had ordered from QVC, that was “so good for your skin that you can sleep in it” and promised “maximum coverage.” Uhhhh-huh. I rolled … Continue reading »
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If Organizations Want Alumni Support, They Should Add More Value
The cardinal rule of social media marketing is that you shouldn’t spend resources promoting your product/service, but instead add value to the members of your community by providing meaningful content. Your relationship with your community is established and expanded upon by your ability to add value to your members. So, if I’m selling you mascara, … Continue reading »
How Marketing Is Changing Organizational Structure
One of my dearest friends is dating a dairy farmer. She won’t let me meet him because ever since I read this article, I’ve been obsessed with the dairy industry and the return of the milk man, which means that she thinks I’ll ask him too many questions (probably true). It is interesting though. Aside … Continue reading »
If You Are Happy And You Know It, You Are A Brazen Careerist
Since I’m a geek, I’m constantly starved for intellectual stimulation. Everywhere I go, I’m trying to sucker someone into an interesting debate or conversation about some juicy tidbit of news that will feed my fascination for why things are they way they are and where they are going. High heels, pink nail polish, and pencil … Continue reading »
Lessons From B-School: Don’t Take Your Relevance for Granted
The professor jerked her head back in horror in response to what I had just said. She composed herself and responded. “Is Twitter a drug?” I explained Twitter. Enthusiastically. Not a drug, but possibly addictive. She rolled her eyes. It was an organizational behavior course offered during Spring 2009, a general education requirement that will … Continue reading »
Do’s and Don’ts for the SXSWi First-Timer
Wow. It was all that I thought it would be and more. Still buzzed from my first time experencing SXSW Interactive, I walked away with a few do’s and don’ts that I’d like to keep in mind before going back next year. Do: Pack intelligently. Ok so I have to start with the packing thing … Continue reading »