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Why Bare Escentuals Is Awesome At Marketing

Why Bare Escentuals Is Awesome At Marketing

Photo Credit: Holtsman I’ll never forget the summer of 2002. I was home from college after completing my freshman year. My mother excitedly told me about a mineral makeup line that she had ordered from QVC, that was “so good for your skin that you can sleep in it” and promised “maximum coverage.” Uhhhh-huh. I rolled … Continue reading »